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Build the dashboard your team actually uses.
Your marketing team needs campaign metrics, channel performance, and funnel data. They can't get it without filing a dev ticket. So they open a spreadsheet. Fix that.
The problem
Marketing dashboards are built by engineering, not marketers. The view never quite matches what the team actually needs to see.
Every campaign needs a different view of the same data.
You wait days for engineering to add a metric or rearrange the dashboard.
Half the team abandoned the tool for spreadsheets because it doesn't fit their workflow.
How ShapeKit fits
Build the data layer. Connect campaign data, channel metrics, and conversion funnels. Set up the core dashboard with your standard views.
Marketers shape their view. Campaign managers see campaign performance. Channel leads see channel metrics. The CMO sees the executive summary. Same data, shaped per role.
No more tickets. When a new campaign launches, marketers reshape their view to track it. No sprint request. No waiting.
What you get
Team actually uses the tool
When the dashboard fits their workflow, marketers use it. Spreadsheet exports drop. Decisions happen faster.
Campaign-specific views without dev work
New campaign? New channel? Marketers reshape their view in minutes. No engineering involvement.
Real-time metrics shaped per role
Everyone sees the same underlying data. Everyone sees it the way that matters to their job.
Common questions
Can my team break anything?
No. You define what's shapeable. Data integrity, calculations, and access controls stay locked. Marketers reshape the view, not the data.
Do I need a developer to set it up?
A developer builds the initial data layer and Skills. After that, marketers shape their own views without engineering help.
Can they share views with each other?
Yes. A marketer creates a useful view and shares it with the team. Good layouts spread without engineering overhead.
What if we change our metrics?
Update the data layer. Existing shapes adapt to the new data. No one loses their custom view.
Build the dashboard your team won't abandon.
Let marketers shape their own views. Stop fielding layout tickets.