ShapeKit
Use case

SaaS customer dashboard

Your dashboard is built once. Your customers reshape it to track the metrics they care about. You never get another “can we add X to the dashboard” request.

One dashboard. Every customer shapes the metrics that matter.

The problem

Every customer wants to see different metrics. Marketing tracks conversion funnels. Sales tracks deal velocity. Support tracks response times. You can't build a dashboard that makes everyone happy.

So the backlog fills up. “Can you add a KPI card for monthly recurring revenue?” “Can we see cohort retention instead of raw numbers?” “Can I compare last quarter to this one?” Each request is custom dev work. Each release is a new dashboard variant that breaks some workflow or creates more questions.

Your engineering team spends half its time on dashboard customization. Your customers give up and open a spreadsheet.

How ShapeKit solves it

Ship a foundation. Your customers shape the detail.

Dashboard, KPI cards, custom columns

Build the core dashboard with your standard metrics. Customers can rearrange it, add their own KPI cards, and reshape layouts without asking you.

Layout switching in one click

Table view. Cards. Trends. Comparative layouts. Your customers switch between views or create new ones by describing what they want to see.

No breakage on updates

When you ship a new dashboard version, ShapeKit migrates every customer's customizations. Their personal view stays intact.

Know what matters to them

Analytics show which views are most used, which metrics customers create, where they get stuck. Real signal for your roadmap.

What customers get

Dashboards that fit their workflow

Stop forcing your view on them. They describe the metrics and layout they need, and get it without waiting for a dev sprint or a new release.

No more feature requests

The most common ask—rearranging columns, adding metrics, changing a chart type—they can do themselves. Your backlog shrinks immediately.

Analytics they actually use

When your dashboard fits their role and their goals, they use it every day instead of exporting to a spreadsheet and closing the tab.

What your team gets

Faster product cycles

Ship the data. Let customers shape the view. Your team goes from “build every variant” to “build once, listen to requests.”

One dashboard to maintain

No more custom branches per customer. No more “this feature works for Account X but breaks Account Y.” Simpler code, fewer bugs.

Clear signal on what's next

See exactly which metrics and views customers use most. Build features that matter instead of guessing what the next dashboard variant should include.

Monetize your dashboard

Not every customer needs every feature. Mark premium Skills as paid and let customers subscribe to the ones they want. Advanced analytics, custom KPI builders, export tools, detailed reports. Free users see the data. Paying users get full access.

Per-feature pricing

Set different prices for different Skills. Customers buy what they need. No forced bundles, no wasted features.

AI usage that scales

Subscriptions include AI requests. Heavy users pay for what they use. They set their own budget cap and increase it when they want more.

You keep the revenue

Payments go to your Stripe account. ShapeKit takes a small platform fee that drops as your plan grows. You handle payouts and customer relationships on your terms.

Stop negotiating dashboards. Start shipping them.

Let your customers shape their own view. Your team gets its backlog back.