These are different shapes of product. Bubble is a general-purpose builder for whole web apps, from landing page to logic to database. ShapeKit is narrow on purpose: multi-tenant dashboards and portals where each user personalizes their own view with AI, inside the rules you set. If you are choosing between breadth and focus, this is the honest take.
The old way
Bubble
1// Bubble · dashboard config2const view = defineView({3table: "tasks",4columns: ["id", "task", "status"],5groupBy: null,6layout: "fixed",7})8// Change the layout?9// Edit the config and redeploy.
Change the layout? Edit the code.
→↓
The ShapeKit way
DashboardTasks
ID
Task
Status
T-101
Onboarding flow
In review
T-102
CSV import
Done
T-103
Search filters
In review
T-104
Billing export
Done
Your user reshaped it themselves. No ticket.
When Bubble is the right choice
Bubble's range is the point. Choose it when:
You are building a whole app from nothing. Marketing pages, user signup, custom workflows, a marketplace, a two-sided product. Bubble can be the entire stack, and that generality is hard to match.
Your app is not dashboard-shaped. If the core experience is not tables, charts, filters, and records over shared data, a focused dashboard platform is the wrong tool and a general builder is the right one.
You want to design every screen and flow by hand. When the value is in a bespoke interface and you are the one designing it, Bubble's visual editor gives you that control.
When ShapeKit fits better
ShapeKit trades breadth for depth on one job: dashboards and portals your users shape themselves. Pick ShapeKit when:
Each customer wants the layout their own way. Rather than you building and maintaining every variant, your users hit Shape, describe what they want, and the AI rebuilds their view. The work moves off your backlog.
Multi-tenant isolation is non-negotiable. ShapeKit enforces the boundary at runtime. A user reshapes presentation; they never reach your data model, your logic, or another tenant's data. With a general builder, you wire and own all of that yourself.
You need versioning and migrations handled for you. Every user's shape is versioned, so base-app changes migrate their view forward instead of breaking it. The operational layer that gets painful at scale is built in.
The core contrast
Bubble
General-purpose builder for full web apps.
You design every screen, flow, and data model.
Per-customer customization is yours to build and maintain.
Best when you need broad, bespoke app surface area.
ShapeKit
Focused platform for shapeable dashboards and portals.
Users personalize their own view with AI, inside your limits.
Tenant isolation, versioning, and migrations are built in.
Best when many users need their own view of shared data.
If you need to build anything, Bubble's breadth wins. If the thing you are building is a multi-tenant dashboard or portal that your users should be able to reshape on their own, ShapeKit does that one job with guardrails a general builder leaves to you.
Building a portal your users reshape themselves?
ShapeKit handles the customization, the isolation, and the versioning so you do not have to.